LAHORE (AFP) - It's a city better known for its history and culture,
but a new generation of mobile game developers is bringing a slice of
Silicon Valley to Pakistan's Lahore.
With open plan offices, mixed gender teams, gourmet catering and an
emphasis on a fun atmosphere, the small but growing IT industry worth an
estimated $2.8 billion is being led by young entrepreneurs like Babar
Ahmed.
Ahmed, 33, left a career as a circuit engineer in Austin, Texas to
found Mindstorm Studios in the eastern Pakistani city in 2006 with his
brother Faraz.
Today their studio employs 47 people thanks to hits like 2010's
"Whacksy Taxi", which shot to number one on Apple's AppStore in over 25
countries; "Mafia Farm" in 2012 and "Cricket Power", the official game
of the 2011 World Cup.
"The idea was to put Pakistan on the gaming world," said Ahmed,
explaining he was tired of "drawing room talk" among expatriates in the
US about how something should be done for their homeland.
- Smartphone revolution -
=========================
Mindstorm is one of several games development studios in Pakistan --
mainly based in Lahore but also in the capital Islamabad and Karachi --
to have prospered with the spread of the smartphone.
"After the iPhone was launched, the definition of what a game is
changed overnight. The definition of what a gamer is changed overnight,"
said Ahmed.
While traditional "hardcore" games -- typically played on home
console systems or PCs -- need multi-million dollar budgets and teams of
dozens of developers, games designed for smartphones need far less
start-up capital.
That has allowed countries in eastern Europe, Pakistan, and the
Philippines to become prime destinations for software outsourcing, said
Jazib Zahir, chief operations officer at Tintash, another Lahore-based
studio that provided the back-office for "Fishing Frenzy", another
top-ten hit.
According to the government, some 24,000 people are now employed in
software exports - though the figure also includes more traditional
areas like financial software and healthcare.
"One of the advantages that Pakistan brings is we do have a critical
mass of people with training and aptitude, an interest in developing
software and art and combining them," adds Zahir, who is also a
part-time tech journalist.
- Breaking boundaries -
=======================
At We R Play, an Islamabad-based studio based in a converted
warehouse on the outskirts of the city, rows of twentysomethings busy
themselves on their computers surrounded by colourful posters, plush
toys and action figures.
The company was founded in 2010 by Mohsin Ali Afzal and Waqar Azim, with a major emphasis placed on a modern office space.
"We were sure from when we started that we didn't want cubicles and I
wouldn't have a big office," said Afzal, who returned from UC Berkeley
in 2010.
"We wanted to make sure we're sitting with everyone. We encouraged
everyone to take ownership of their spaces and gave them (money) to get
stuff for their tables."
Workspace and play is also seen as key at CaramelTech, a Lahore
studio founded in 2011 by brothers Saad and Ammar Zaeem which is
responsible for coding global 2011 mega-hit Fruit Ninja (which had over
500 million downloads) for an Australian studio.
The office has a designated play room complete with pool table, table football, and X-box.
"Every day at 4pm they're forced to leave their work and go play
upstairs. We want that culture where people aren't only working but also
enjoy themselves," he said.
Also notable in the games studios is near gender-parity, a striking
fact in a country where female participation in the workforce has lagged
behind for decades.
People are dressed in everything from Western jeans and t-shirts to
hijabs. For some, convincing their family they are working in a "real
job" wasn't easy.
"Basically my parents think I play all day and don't work," joked
Saadia Zia, We R Play's 24-year-old head of quality assurance department
which is tasked with teasing out bugs.
In addition to gaining the trust of employees' families, the game
studios have to contend with a host of issues ranging from frequent
power outages to insecurity and civil unrest.
"Electricity does not work. You have to come to terms with that,"
said Ahmed of Mindstorm, who plans to move his studio off-the-grid using
solar panels.
They also have to contend with faulty telephone lines, security
threats and the ubiquitous corruption that dogs life in Pakistan.
"Right outside our gate we had a car being gunned down. That affects you."
However, the rewards outweigh the risks, he said.
"It's somewhat like the Wild West. It's not for everybody. If you
expect a level of service from the environment around you, that's not
going to happen. If you can fend for yourself, it's great."