So much time, effort, and
emotion are expended on analyzing everything at Apple that it's a wonder
surprises still manage to emerge. But on hearing that a new
book called "Haunted Empire: Apple After Steve Jobs" was to emerge,
some felt a tinge of excitement. Written by former Wall Street
Journal reporter Yukari Iwatani Kane, it promised (at least in some
imaginations) to reveal secrets of Cupertino life. An excerpt from the book was
published Friday in the Journal and the revelations are few. If you'd imagined that Apple
CEO Tim Cook didn't have quite the same style as Steve Jobs, this excerpt
confirms it. He is described as not having "the quasi-religious authority
that Jobs had radiated." He is also described as
"arguably a better manager than Jobs." There are many of the already
received wisdoms about Cook being more practical, more pragmatic, more orderly,
more disciplined, and more modest. Thankfully, he is still
described as being scary. "He could strike terror in the hearts of his
subordinates," says the book. That's a relief. It would be awful if Apple
had suddenly turned into a holiday camp for the indolent.
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